Anders Noren, CEO
Soccer, one of the most popular team sports globally, is known for its high-demanding dynamic environment. Imagine a player with the ball surrounded by his opponents. Now, he has to decide whether to pass the ball or move forward facing the attack! To do so, he should be aware of the opponents’ positions, anticipate their moves, recognise player patterns, and make a fast and efficient decision. Similar instances can be seen in various other games. The innate ability to process a large amount of information and make efficient decisions in a short period under mental pressure is known as ‘game intelligence’—to be at the right place at the right time doing the right thing. This cognitive capacity is exactly what recruiters and organisations are looking for!
Hiring employees and leaders with adequate innate and trained abilities as well as a high awareness of strengths/ weaknesses and optimizing/compensating strategies who can adapt to the ever-changing, dynamic business environment ensures organisational success. An objective and brain-based assessment help recruiters understand the mechanisms behind talent and potential to increase insights, improve decisions, and optimise recruitment decisions, team-building, and human capital. However, they currently use tools that are unable to capture these deeper level insights similar to using blurred binoculars and dull knives. The psychological tests available today—personality inventories and IQ tests dominating the assessment market—offer a limited view of human behaviour. Personality tests, where the candidate describes himself/ herself, are highly subjective and quite limited in terms of understanding how the candidate performs various tasks and handles various situations. In the case of IQ tests, while the IQ can predict general success, it measures only a small part of a person’s cognitive capacity and focuses on the static ability to solve problems. Recruiters thus require more precise and sharp tools to have more in-depth insights into human dynamics and how they behave in different contexts.
Neuroscience has contributed such sharp and objective assessment tools to understand people’s inherent abilities and have been long used in psychiatric clinics to help people with cognitive function deficits. Stockholm-based Game Intelligence is introducing this breakthrough assessment to the recruitment and talent management space. Led by an expert team of cognitive neuroscientists and neuropsychologists, the company offers an evidence-based cognitive assessment of candidates that can complement the existing assessment tools and provide a more holistic view of human dynamics. “We are adding the missing piece in assessment to have a deeper and more nuanced understanding of the dynamics in human behaviour and performance in changing environments. Instead of blur binoculars and dull knifes in the market, we offer magnifying glass and scalpel to dissect the complex, nuances and dynamic cognitive abilities of people,” says Anders Norén, CEO of Game Intelligence.
Based on cognitive neuroscience and neuropsychology, Game Intelligence takes unique self-developed as well as golden standard tests used in psychiatric clinics and contextualises the results to be meaningful for different segments in the assessment market. They measure execute functions in the frontal lobe such as attention, memory, creativity, and cognitive flexibility—innate abilities that regulate the brain’s information processing, thoughts, and emotions. The assessment shows the capacity of each ability in easy and complex tasks, under more or less time pressure.
We are adding the missing piece in assessment to have a deeper and more nuanced understanding of the dynamics in human behaviour and performance in changing environments
It is translated into behaviour and performance levels and related to specific work-related situations and tasks, including planning, organising, initiating, communication, problem-solving, and analysis. These deep and rich insights help organisations make informed decisions in onboarding talent and develop optimising and compensating strategies to understand the cognitive strengths and weaknesses of individuals, leaders, and teams.
Focused on talent management from acquisition to optimisation, Game Intelligence provides cognitive testing, training, consulting, coaching, and R&D services. The company also has consulting services based on face-to-face testing by certified neuropsychologists and online testing, mainly recruiting, screening, and indicative cognitive profiling. With the vision of one cognitive testing and profiling platform applied in many applications, Game Intelligence is scaling its products in areas such as business, sports, school, and society. The company has developed an app with unique online cognitive tests that could be a game-changer in the assessment market. Game Intelligence is currently creating a school app for high school and college students, including a full program with lectures, testing, profiling, feedback, and coaching individually. Further, there are specialized athletic app for the sports industry (starting with soccer) as well as dating app based on the interest of actors in the pipeline. They are not just B2C apps but can also be used professionally. Through these offerings, the company focuses on self-insight and self-leadership that is quintessential in these times of information overflow, fake news, and uncertainty.
Highlighting the efficiency of Game Intelligence’s assessment, Norén cites an instance wherein the company helped a global leader in retail and fashion space to conduct effective internal recruitment. The client wished to validate and improve the established internal method to evaluate, train, and promote internal candidates. Game Intelligence conducted cognitive assessment and profiling of the employees in two categories, and a group of managers subjectively evaluated these employees based on the established internal model. The result was statistically correlated with Game Intelligence’s brain-based assessment, and the ‘Management index’ was developed based on this to predict skills such as leadership, learning agility, stress resilience, flexibility, and team-building. Game Intelligence enabled the client to predict results in just 2 hours, which otherwise takes years to discover in a more challenging way.
Such deep and richer insights provided by Game Intelligence makes it unique from other assessment providers. Instead of bringing half-baked services to the market, the company is polishing its offerings before scaling. Game Intelligence is in the second pilot phase applying services and online testing. The company is onboarding selected customers and collecting feedback to integrate it to the user interface. The company also focuses on developing API to integrate into ATS and other systems. Game Intelligence further plans to build big data and AI machine learning algorithms to find patterns among people. “We want to ensure that our methods bring value to our customers and strive to secure a solid, cutting-edge, and qualitative product before scaling seriously,” remarks Norén.
With its peculiar focus on quality, Game Intelligence also emphasises integrity and is committed to protecting personal data ensuring individual security. The company’s mission is to help people become their best and reach any goal they have set for themselves, whether at the individual level, team, or organisation level. Game Intelligence’s assessment services not only help organisations to sharpen their values and flourish business yields through better-fit candidates, but it also allows individuals to gain deeper insight about themselves to optimise and compensate their strengths and weaknesses. “We provide potentially life-improving insights creating unique and positive global impact,” concludes Norén.